Few female shoppers in today's society dislike jewelry, especially nowadays, young people like fashion jewelry. So the street is full of fashion jewelry boutiques. At present, the jewelry industry has a broad prospect and great market demand! More and more people are investing in this project. With the rise of online e-commerce, more and more people start to shop online. The development of online jewelry stores has become a trend of future development. So if you want to start an online shop, how can you find the source of jewelry?
Objectively speaking, there are still many purchase channels for jewelry stores, including local small commodity wholesale markets, manufacturers, and online shopping platforms. When determining the purchase channel, investors must comprehensively consider the purchase cost, transportation cost, product quality, etc., and choose the best.
1. Local wholesale market
If you want to open a jewelry store, many people will choose to buy from some of the larger wholesale markets. Buying goods at the wholesale market allows you to buy a wide variety of products. Although it is convenient and quick to buy from the local wholesale market, the profit margin is greatly reduced. The intermediate transportation fees, storage fees, and profits will cause the purchase price from the wholesale market to be slightly more expensive, so investors are required to have strong bargaining power. In this way, the purchase price of the product can be kept to a minimum.
Requirements: There is such a large local market, and they have certain bargaining capabilities.
2. Manufacturer
Buying from the manufacturer can get high-quality jewelry at a very low price, which has a great advantage in price. However, general manufacturers require a large order quantity, which is very likely to cause overstocking. And it is impossible to find all the goods you need in one manufacturer.
Requirements: Need to meet the minimum order requirements of jewelry manufacturers.
3. Franchise brand
Franchising brands is also a good purchase channel. Through this type of purchase, there are certain advantages in product selection, product quality, and handling of slow-moving products. Moreover, in terms of price, because the company purchases in large quantities, it also has an advantage over distributors in terms of cost price. The disadvantage is that a certain investment cost is required when joining in the early stage.
4. Online jewelry wholesalers and distributors
There are also some jewelry stores that choose to purchase goods through online jewelry wholesalers and distributor websites. This method may have an advantage over the local wholesale market in terms of price, and there are more categories. Moreover, many online wholesale websites support online ordering. So you can place an order anytime and anywhere on the website to buy the styles you want. The disadvantage is that the quality of goods and the disposal of unsalable products cannot be guaranteed. Sometimes the actual products you get do not match the pictures or samples you see. Moreover, if you choose an overseas supplier, the shipping cost is likely to be very high.
If you want to find a reliable online jewelry wholesaler, Nihaojewelry is a professional online wholesale jewelry supplier. There are more than 10,000+ fashionable earrings, necklaces, bracelets and rings to choose from. The jewelry store deals in small items that are updated quickly, so the purchase cycle is relatively short. To get to know the latest fashion trends, only innovative products can attract the attention of consumers and make timely decisions about product structure adjustments. And Nihaojewelry updates new products almost every day to keep up with the latest trends. Stock up for your boutique anytime, anywhere. There is no minimum order quantity requirement, so you can choose a variety of different styles of jewelry for sale. Bulk jewelry customization is also acceptable.
In short, the purchase channels of jewelry stores are very important, and each purchase channel has advantages and disadvantages. It should be noted that market competition must be beneficial to oneself, such as price advantage, target group structure, and consumption characteristics must be consistent with the characteristics of the goods sold.
How to choose different wholesale jewelry for resale?
1. Choose the main products correctly
1. What is the main product? The main product is a main product group with a medium competitive price that can shape the personality and differentiation of the store. They will show off the charm of your online jewelry store.
2. How much weight should the main product account for the total products of the audience? The main product category should account for 20%-30% of the audience, while the display position and inventory account for about 65%.
2. Correctly choose promotional products
1. What is a promotional product? A promotional product is a low price. It is attracted by a low price to increase the number of visitors to the jewelry store. It is also a countermeasure for price competition. They are special offers to attract customers.
2. How much weight should the promotional products account for in the audience? The types of promotional products should account for 20%-30% of the audience, and the placement and inventory account for about 20% of the audience.
3. Correctly select image products
1. What is an image product? An image product has a higher price, which can shape the special impression and style of the store and increase the display effect, such as some heavyweight popular products or rare commodities, to create a special atmosphere. The purpose is to shape the image of the jewelry store and give play to the promotional effect.
2. How much weight should the image product account for the total products of the audience? The type of image product should account for 40% of the audience, and the display position and inventory should account for 15% of the audience.
Final thoughts
The source of the goods determines the purchase price, which is also the most important factor in determining the profit of the jewelry store. In addition, marketing methods and online shop decoration are also factors that affect the profits of jewelry stores.
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